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by scandinavegan
3113 days ago
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I read a great article years ago where a Disney executive argued that they had to view pirating as a competing business model, and provide a better experience instead of just trying to shut it down. Disney and pirates compete on price, quality, availability, ease of use, and so on. Price is going to be hard to compete with since pirated stuff is free, and I guess they are attacking the availability of pirated material to increase their own by comparison, but what I wish they would focus on is to make it easier for the user to find the stuff they want. If I knew I could go somewhere for all of Disney's catalog of shorts and feature films, I'd be happy to pay a small amount per movie or subscribe for continuous access. Instead it's spread across multiple services, or you have to buy individual DVD boxes and try to assemble your own collection which is a lot of work. They could make it a lot easier for me to watch that specific short (now I go to YouTube and hope it's there) or movie (I check if it's on Netflix or another streaming service, and if not, I skip it). My (limited) experience of NFL.com is that they've done great when it comes to making it easy to watch current and older games, with options to subscribe to all games or just one team. The English Premier League doesn't have the same centralized streaming service I know of and instead depends on selling the rights to TV channels to show games, which leads to consuming a lot of pirated material if you want to follow a specific team all season or want to watch all concurrent games. If the content providers just compete in the areas they can affect, most people will pay to use it it's more convenient than the alternative. |
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This is exactly how Spotify get my money. It's so much easier than trying to manage a pirated collection.