[roryisok]

I think, for solo developers at least, it's very easy to get so familiar with your project that you find it difficult to step outside and see it from the point of view of someone who is not familiar with it.

Also (this is definitely true in my case) devs spend all their time honing the product and then are just too exhausted to do any meaningful marketing. I've often released things to store with minimal information and intended to come back and revisit, to improve the marketing copy. But before long I'm back honing and bug fixing and I've forgotten about the sparse description I left unfinished.