[fragsworth]

It's not really like winning the lottery. There's a lot of different kinds of promotional features they can give you, with different levels of publicity. You just have to make a high quality app that does something useful or new (or a good game), and ask their editorial team if they can promote your app. They'll usually give you some kind of promotion on the store.

It's "editor's choice" and the other front/center features that you might equate to "winning the lottery". And yeah, you can't expect that unless you've already made something huge.

[folli]

and how do you actually contact the editorial team?

[wahnfrieden]

If you look around there are ways to reach them. The author of A Dark Room made a thorough post on this on Reddit but he’s since taken it down; maybe there’s an archive.

[annekate]

go to local Mac/iOS dev meetups and ask around. they also show up at conferences and of course at WWDC.