[amitmathew]

I'm guessing the CEO wasn't a product person? Expecting to launch with a perfect product is just not going to end well. I view the waitlist as a way to get a basic idea to a broad audience and both validate your idea and iterate quickly based on feedback. Waiting too long will just kill what passing interest someone had to enter their email in the first place. We've had the waitlist for a few months and that's even longer than I would like.

I should add that the waitlist strategy isn't always the right one. If you are a new team building a product in an unfamiliar space, it might be better to start with a small group of users. We've been fortunate to have a succesful product in a similar space, so we can take a little bit more of a risk.