[liquidise]

I'll share an anecdotal opinion contrary to the article. I've been running the engineering team at a startup for 3 years now and our app is still 100% cordova. We passed 100k actives over a year ago.

There are many benefits to native apps from the experience polish to the community and resources surrounding them. There are 2 major negatives to native: dev time and cost.

The Native vs Cordova/SomethingElse discussion is going to have different answers depending on your use case. Let me restate that for importance. Your use case will dictate which is "correct" early on.

For us, the rapid product tests we were looking to run, in both web and mobile platforms with a very small engineering team all but required a cordova app. As our product has grown more mature, and major client features change less frequent, the appeal of native has grown. But despite that appeal, we remain firmly in cordova and will for at least another 6 months.