[nhangen]

They should have just called it a Tweet Storm and let the crowd win. Instead, they tried to pioneer a new term and act as if it was in their heads all along.

As for the topic itself, I do find "threads" interesting, but on the whole, would much rather read longer format text.

I love the 240 character limit. I do not love having to sort through a thread, or seeing a single thread item retweeted.

There's a reason athletes and entertainers are using notepad to author longer form content, and there's a reason "threads" are interesting, and it's not because of the format. It's the content.

There are so many times that I read a tweet, and because of its length, have zero context to use in understanding its meaning. This is one of the reasons I've stopped using Twitter, and why my businesses are planning to do the same.

It's a pool of nonsense.