[Tarq0n]

In addition to what you're saying, it feels like YouTube is underestimating their leverage over advertisers. They hold exclusive access rights to either the biggest or second biggest audience for video content in the world. It seems to me that advertisers need YouTube far more than YouTube needs any individual advertiser.

The demonitization policy also seems overly broad. While not wanting to display ads before literal executions makes sense, the blanket bans on profanity or use of brand names are counterproductive. People mostly watch videos from creators they like, or that are similar to videos they've watched before. That means that the content in question isn't objectionable to the viewer themselves, and won't cause them to form a negative association with the advertiser's brand. Advertisers should WANT their content to be next to content that the viewer is positively disposed to, regardless of what that content is.