[pitchups]

More than social media by itself, the real force that is accelerating the harmful effects of this new "addiction" is the mobile phone - due to the fact that it is with is all the time, everywhere. That together with push notifications, and ease of use complete the instant gratification feedback loop that feeds off and drives the addiction. So much of our attention is consumed by it, that even in social gartherings, it is hard to have a conversation with some one without being interrupted or distracted by the device. It has almost become a joke - family gatherings and social get-togethers become places for people to congregate huddled over their mobile phones...