[skybrian]

They've been silent on health benefits. The blog seems to be all about new variations and marketing.

It's kind of annoying since being interested in and relatively transparent about health stuff is how they got started.

[Amygaz]

Well that CEO transitions makes it clear that this isn't about developing a product anymore, but selling a brand. That new CEO is not going to develop and long lasting company, he is going for the sale. And the timing is good.