[HappyKasper]

In my experience selling a consumer product, barely a month goes by without a new PR/marketing agency telling me we should “go for the green angle”. Few people seem to understand that, like you said, these common differentiators, in my case “green/natural”, have become extremely commoditized.

[soared]

But on the flip side, they're commoditized because they are very effective. I believe few consumers share your point of view.