[Silhouette]

> if you always play by the rules you'll never make it.

I suspect many people reading this very forum are living proof that you are wrong. Indeed, two of the most popular themes in the experience of successful founders seem to be building mutually beneficial relationships with business contacts and building a trustworthy brand in your market.

In any case, "this is business" is not an excuse for antisocial or unethical behaviour, and a cheap throwaway line is not justification for deliberately messing other people around.

[vaksel]

And I'll bet every single one of these bootstrapped entrepreneurs stretched the truth a little to get customers, coverage or funding. Or maybe they spammed a little to get ranked in Google, or maybe they scraped another website for info.