[FLGMwt]

I guess I'm coming from: I feel like we're in a relatively cushy bubble so maybe let's talk bubble-external impact?

I think this is a good thing that a private company is doing. They're benefitting from PR, but they're also using their stance on the capital and renown front to make a statement that it's cool to help out people who need help. Oh and also they're using their own cash to do that.

They didn't say fuck anyone and they didn't say fuck capitalism.

If anything, they're optimizing for capitalism: "people who care about the emotional plight of individuals in need would probably react positively to us publicly helping them out... and be more likely to buy our product."