[brudgers]

To me, time spent making a better email distribution might be better spent developing a social media presence. Making it easier to blast emails makes your life easier, it does not necessarily broaden communication or reach more members. Some people are sending your emails to spam but might feel guilty about hitting the unsubscribe.

Social media gives people an ability to connect with your organization rather than just receive notifications. It lets an organization meet people where they are...nobody wants to be "on email".

[osel]

Thanks for the suggestions, definitely something to ponder.

Email is the fallback as a lot of our members don't use social media, but there is an interesting idea in something akin to TinyLetter for notificaiton/events that can be subscribed to.

[brudgers]

I am not suggesting getting rid of email. I am suggesting that it is COBOL, a legacy system not a direction in which to grow communications. Maintain it, sure.

Hopefully, the percentage of members who only use email is shrinking due to attrition and the organization attracting younger members.