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by jwilliams
3119 days ago
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Really depends on your business, but getting on a plane is the easy solution. It's relatively cheap to fly AU-US nowadays. If it's a bigger deal, you can probably justify it. Or you stack smaller deals in to one 2-4 week trip. Sounds inefficient, but you can pack a lot in - plus you'd be surprised how convincing getting on a plane and flying around the world to a customer is. "I'm coming in from Australia" is also a great door-opener. Doesn't work in all businesses - but for a lot of B2B it is effective. |
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