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by PeachPlum 3109 days ago
> Fake news, facebook & twitter ads that influenced US elections proved that it's possible to do something like this.

but Hillary lost.

Facebook has identified $100,000 of ads that came from accounts associated with Russia.

Clinton and Trump combined spent $81 million on Facebook. [1]

[1] https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/

3 comments

I think it's a mistake to equate ad spend with ad effectiveness.

Russia only needs to sow discord, they don't need to follow you through the entire election season like Hillary does. A few targeted ads here and there are all that's needed to compound their other efforts across the web.

Signals and noise are coming from every direction at much greater orders of magnitude during an election cycle. If her campaign was so weak that a little "discord" killed it then she already lost on her own.
Are there any numbers about what's spent outside of facebook/twitter? Or at least any investigations going on?

Most of the crappy ads I see come from other ad networks (outbrain, taboola, etc).

It's amusing that this is being downvoted, when it's a very interesting point. People want to silence the facts they dislike.
I expect it's because I mentioned the Queen.

Who spent $1.4B vs Dr. Trump's $957.6M

https://www.washingtonpost.com/graphics/politics/2016-electi...

including $3m on buying r / politics, via ShareBlue if /pol/ is to be believed