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by dunkelsten 3120 days ago
Sorry to be the party pooper, but Advertisers can and do target individual users on Snapchat by simple means of uploading mobile Ad IDs.

So while Snap takes the high road here and tells people they're not bleeding or collecting information on their users (which is true), what they don't say is that still all the info that has been bleeding from mobile users through any other of their weather and emoji apps can and will be used against them in Snapchat Advertising campaigns.

If they didn't play along, they'd be quickly out of any media planners' heads, and they're already struggling hard against Facebook in the ad ecosystem.

Source: I do this stuff for business. Throwaway obviously.

1 comments

Thank you for sharing! That is disheartening to hear, but it is still miles better than what other social media companies do. It's more the mass collection, analysis, and potentially sale of data that concerns me about social networks.