[troydavis]

Skip the entire cold email and figure out a way to get the people you think should care about your thing, to care.

Generally “content marketing” is the term for that, but a better way to think about it is: think of the problems faced by the people who might use your thing. What do they think about? What other tools do they use?

Now, go write useful blog posts about that stuff. If you publish interesting things, people will actually want to hear from you. You’ll earn their trust and won’t need to beg or spam for it.

Seth Godin explains this well: http://sethgodin.typepad.com/seths_blog/2008/01/permission-m...

… and the first 4 chapters of his book are online: http://www.sethgodin.com/permission/thanks.asp

[fosokoko]

great resource thank you for your insight!