[cher88]

Another scenario where gaining an incremental dollar of revenue may be more valuable than saving an incremental dollar of cost: optics for fundraising. A startup with $500k revenue and $600k cost would probably find it easier to raise funds than a startup with $100k revenue and $200k cost.

[lpolovets]

That's a great point.

[maxxxxx]

It's also easier to optimize business processes when there is some volume. Optimizing 10% of a $10 million process is real money where doing this with a $100k process is often not worth the effort.