[n8n3k]

I wonder how Amazon calculates decisions like not selling competitors hardware. Suppose a company that produced dish washers asked Amazon to stop selling their competitor's stuff. Surely Amazon would demand a lot of money for that. Likely more then it is worth to the dish washer company, since otherwise such deals would already have been made. But then how can it be a good decision for Amazon to refuse to sell it's own competitor's stuff? The loss in reputation is the same whether a customer doesn't find something from an Amazon competitor or something from a company that doesn't compete with Amazon.