[HuggableSquare]

The arguments I've read is that ISPs would like to investigate traffic priority solutions. e.g. I'm a business that needs low latency (maybe I'm League of Legends or something similar), so I could pay Comcast to prioritize my packets.

Opponents would argue that it's pretty much the same as a "slow-lane" by virtue of the fact that everyone else gets de-prioritized. Proponents would argue that companies like Netflix already put their hardware in ISP's data centers to get that advantage, so this is just a more accessible way to do the same thing.