[arise]

There are countless ways you can use traffic discrimination to pad your own pockets without adding any value to the economy.

In the past we've seen ISP's block apps and websites that compete with their own services. For example, Verizon blocked tethering apps and AT&T blocked FaceTime at one point. A slightly different example is the time Comcast imposed a monthly cap on users (250 GB), but then exempted their own streaming media service.

We don't know how it will play out in the future. Most likely ISP's will act slowly at first to avoid excessive backlash. They may try to shake down websites instead of customers directly. For instance, they may take payolla form established players and slow down their competitors. Or they could do the cable TV style bundling thing. I suspect that VOIP, VPN, streaming, bittorent, and cryptocurrencies will suffer first and hardest.

[HuggableSquare]

With regards to exempting services from data caps, it's called "zero-rating" and as far as I am aware, the net neutrality laws we have on the books don't mention it (which is why mobile carriers have been doing it for years).

I do believe that if you exempted only your own services you would start to fall into anti-competition territory though.

[jlgaddis]

If memory serves, the current Net Neutrality doesn't apply to mobile carriers. They got exempted from that and some other rules apply in their cases.