[ocdtrekkie]

Because Google is trying to build the monopoly they have in America in India as well. They are specifically targeting the market they hope to gain capture in.

A lot of users may prefer a locally-branded competitor because they feel it is properly tailored to their needs and culture. (I've specifically heard Yandex understands the interests and needs of Russian-speaking users better than Google, which is not a shock.) Presumably, specifying "India-first" is intended to convey that these apps are developed specifically for Indian users and their needs.

[TheAdamAndChe]

> Presumably, specifying "India-first" is intended to convey that these apps are developed specifically for Indian users and their needs.

Oh, I understand this completely. It makes perfect sense for Google to focus on an emerging market to become a monopoly there, and I feel it's a fantastic strategy.

What I'm more curious about is why an Indian-first focus is met with fanfare and acceptance, while an American-first focus is met with derision and contempt against something anti-globalist, and that these two opinions often come from the same group of people. I just find it an interesting dichotomy.

[ocdtrekkie]

Presumably the same way saying you're a "women's rights activist" makes you fighting for a good cause and saying you're a "men's rights activist" makes you a sexist, and saying "black lives matter" is fighting for a good cause, but saying "white lives matter" makes you a Nazi.

The language is preloaded with a lot of existing conceptions about the state of the world currently, and the sort of people who use each set of terms.