[_sdegutis]

It's probably intentional: "Go" is a great word for marketing, it's simple and short and easy to remember and implies getting stuff done or being active, it's the first two letters in "Google", it's overall a good fit for this use-case, and these probably all outweigh the fact that some programmers already have a different idea of what it means, given most Android users aren't programmers, and this is a user-facing word (if I understood correctly, "YouTube Go" will be the name of the YouTube app on the home screen, etc).

[carlob]

Definitely better than the more logical goo (which is half a google). It just doesn't sound as fast :)

[bitwize]

Hey, Gwyneth Paltrow has a highly successful beauty-product brand called GOOP.