[sverhagen]

I don't think the BYOD movement is coming from startups. Rather that users want convenience. Spoiled brats like us don't want the company-chosen, business phone, nor do we want two of them (own phone and business phone). Somehow, I feel, though, I'm not representative for the employees in the article.

[user5994461]

Startups as you should know, are all about working employees to death. Using your own devices allows you to work for the company anywhere anytime. Work is always a click away if not thrown at you. For instance, the outlook/slack apps will give notifications for new messages, they don't care about you being off hours, they push you to work 24/7.

It's also about costs for small companies. It avoids the company paying and managing the hardware.