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The article put a lot of attention in the visual design of the page, how Stripe "designs" websites didn't rely only in asthetics. How the Stripe team write the message thinking on explain clearly what the product does to a specific target audience, how they design a solid and organized information architecture of the site to make it simple and fast to find things, how they work on performance to give a good browser experience, how they work on SEO to increase discoverability, this is a really important part of the design too. The design community sill have the 2000s phantom of "design is to make it look nice", it is, but many other decisions can create a good user experience design that aren't asthetics. For example, Dribbble, it captures some part of UX design; the visuals, aesthetics, shapes, use of colors, empathy and more can be seen reflected in those little shots. However there is another large part related to the strategy, information architecture, planning, sketching, etc. that Dribbble can't cover, and that's fine.
On Medium you can find some good and complete UX case studies to tell you more stories about design. Also don't forget that this is a desktop environment analysis of the visual design, phones is a different story, different context and has constraints that sometimes didn't allow you to express visually like in desktop. |
I would really like to see more UX articles aimed at developers - I think that would help combat the "design is only looks" attitude you mentioned, it's a bit more logical/rational than pure graphic design, and doing it well requires a good dose of empathy.