[StephenMelon]

Apple’s most valuable asset is its brand. The brand values include good citizenship, disability awareness, eco-friendliness and diversity. Appearing to be money-grabbing corporate assholes could cause them real damage, so protests absolutely can have an effect.

[innocentoldguy]

Why would you have that perception? Apple has said repeatedly that they are happy to pay what they legally owe, and that the issue is simply a matter of where they owe, not how much. Seems pretty reasonable to me.