[addicted]

How is this a WF issue? I mean I’m no Wells Fargo supporter. They are the scummiest of banks, but in this case the money is probably sitting with Apple iTunes since it’s converted to an iTunes gift card. As a result it’s Apple that likely has control over it.

Also, a more relevant analogy would be if you accidentally chose a Roomba using your WF credit, it was delivered home, and then realized you actually wanted a Braava. You’d hope that iRobot would be ok with you returning the Roomba and then sending you an equivalently proved Braava instead. If they didn’t that would be even more excusable because it’s a physical product with shipping costs, etc. The scenario mentioned is a digital transfer of funds which should be significantly easier.

[appleiigs]

If you're at a grocery store and buy plantains by accident, do you go to the plantain farmer and ask for bananas? No, you have the grocery store refund the plantains, and then buy bananas. Definitely a Wells Fargo issue.

[ksec]

Because the unit value is entirely different? Apple Store Credit and iTunes Credit is entirely different thing.

Your Analogy is actually correct, exchanging items that is equivalent "value" or higher priced.