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by lozenge 3128 days ago
I would argue the subsidies are going to the customers. The drivers, who often take out leases only to be surprised by Uber pricing changes, are often just treading water.

Karhoo is a more flagrant example - they allowed multiple referral codes per account, and people quickly circulated lists of codes that together came to over $100 in free rides.

1 comments

In many cases, I expect customers are getting subsidized by both VCs and by drivers who don't have a good handle on their costs.
Regarding drivers who don't have a good handle on their costs, almost definitely. Mr Money Mustache just did a piece on this recently.

https://www.mrmoneymustache.com/2017/11/22/mr-money-mustache...