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by 8x8squares 3130 days ago
There is an interesting article by Dan Kaplan on "Why Snapchat is Losing To Facebook And The Strategy It Can Use To Win" [1]. It is an amazing read for anyone interested.

In the post, the author outlines a strategy which Snap can use to regain its relevance and importance in the social space. The author mentions how Snap can rebrand itself as a "self-expression company" that respects users' humanity.

Interesting to see Snap taking steps in this direction.

[1]: https://exponents.co/snap-facebook-key-competitive-strategy/

1 comments

Definitely interesting. It's an especially strong proposition these days, when cybersecurity and privacy are so heavily emphasized. My main concern is that I am not convinced that this route can be monetized. Wish the author fleshed this out further.