| Build something: 2,200,000 = Delivering $1 of value to 2.2mi people. Just play with that numbers until you can figure out something that you can build that fits into that model.... $1 of value to 2.4mi people (in a year) // (i fudged the number to make the math easier) $1 of value to 200k people a month $2 of value to 100k people a month $3 of value to 75k people a month $4 of value to 50k people a month $8 of value to 25k people a month $16 of value to 12.5k people a month $32 of value to 6.25k people a month ... The tricky part is figuring out what people want to pay for. There are also abstractions to this... like advertising... An average cpm is $2.80. So you'd have to get ~$3 of value from 75k people a month (if they viewed 1000 pages/mo each).. or 75mi page views a month would get you 2.2mi a year. |
In the case of building something, that replaces the need for $2.2M in capital, which means the 75mm page views/mo reduces down to 2.7mm views/mo, or in the case of the SaaS business, looks something like:
$1 of value to 80,000 people / year
$1 of value to 6,667 people / mo
$5 of value to 1,334 people / mo
$6.67 of value to 1,000 people / mo
$10 of value to 666 people / mo
The key insight is that $7/mo (in perpetuity) from your "1,000 true fans" gives OP the lifestyle he/she is hoping for.