[m3rc]

That's kind of a cute idea, but again the overwhelming consensus between the friends I was talking to was "this app sucks". One said they use the app infrequently because of this, and I know personally I try to NEVER discover anything, because any time I do a different action I end up somewhere I didn't want to be, usually with an ad shoved in my face.

It just doesn't work the way you described. Frustration will never equal curiosity in users minds. Not saying Snapchat didn't try to get the curiosity angle, but that if they did they failed.