[TheAdamAndChe]

> Would it be possible to have a generic browser that isnt controlled by any vendor, but perhaps contributed to by all of them, which could be used as a dev standard?

It's possible, but there's no financial incentive for them to do so, so it's incredibly unlikely. Open source browsers already exist, but because a company wouldn't earn money from contributing, they won't do it.

It's also unlikely that businesses will start building websites for different browsers. Chrome is currently the industry standard, and to maximize viewers while minimizing development cost, developing for Chrome will capture most of the market share.