[cantrip]

I think you're projecting sophistication because you use an ad blocker and mostly peruse the subreddits you explicitly subscribe to.

If you take a look at /r/popular it's mostly nonsense. The majority of reddit are looking at cute animals and memes about tv, movies, and video games.

[vita17]

Relatively sophisticated. No matter how mainstream Reddit becomes, the average user is always going to be more tech savy than the average reader at cnn.com, for example. Therefore, because ad blockers are a problem for traditional publications, they’re certainly a problem for Reddit.