[optimusclimb]

> They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers.

I think you've over generalizing a bit - I think we've gotten to the point where reddit is fairly "mainstream." My bet is there are plenty of reddit users out there not using ad blockers.

There was a time when playing multi-player FPS games against other people on the internet was a "fringe activity" probably mostly enjoyed by a very small subset of the population. Now 40 year old I-bankers blow off steam playing Halo. I think reddit has just about gotten to that level.