[zbentley]

> their users are sophisticated enough to use ad blockers

Do you have a source for that? I don't find it impossible to believe, but that's a pretty bold claim. I'm sure a lot of people use ad blockers, but how does that number compare to total user volume? And how does it break down (engaged users, infrequent visitors, etc.)?

[ohtwenty]

I think it's important to note, as mentioned in the article, just how much more mainstream Reddit is becoming. And along with that, less tech-savvy users less likely to use adblockers. I'd love to see some numbers on this too!