[baybal2]

He picked word Thar, but even that semantic loading that he devised, reinvents the bicycle. He want to put that to "wage feud" as he puts is different from simple fight over social status, while it is, and later he effectively says that.

[PhasmaFelis]

Most people don't kill over social status. If we're going to communicate about this effectively, we need to find a word that means "social status except you're willing to kill over it." Which he did. Is there a word you would have preferred?