[nathanallen]

Reminds me of this anecdote about Salvador Dali:

> In the 1940s [Salvador Dali] was commissioned by Max Factor to create a brand name and a bottle for their latest perfume. Dali accepted the commission but refused to follow any of the procedures most designs would consider useful in achieving a successful result. He refused to meet his client. He showed no interest in developing an understanding of the product itself, its target audience, where it was to be sold or how it was to be marketed. ... Four weeks later, the world's press descended up the Astoria Hotel on Fifth Avenue, flashbulbs at the ready.

> Dali arrived nearly an hour late, visibly bereft of any object resembling a perfume bottle. As he strode towards the lectern, journalists fired questions while flashbulbs were discharged all around him. Just before he reached the lectern, Dali conjured a handkerchief from his pocket and bent over to pick up a still-glowing expended flashbulb. He pressed the bulb gently against the lectern to flatten its tip and paused to allow it to cool. Once the bulb was cold enough to handle, Dali held it aloft and announced, "Ladies and Gentlemen, I give you Max Factor's Electrique!"

Source: https://books.google.com/books?id=PJYk8PFtZf8C&pg=PT86