[rick888]

You should make the service free and allow people to send gifts to each other in the form of small icons/pictures next to their profile (but charge a small amount). I know this has been done before, but it works.

The guys want to impress the women and the women like the social status of having "gifts". You could make this into a sort of social game (think Farmville) where you feel compelled to spend money on something.

There are way too many dating sites out there. You either need:

1) lots of hot women 2) a really good niche site (example: gay bankers) 3) something else that draws people into your site

OKcupid has done a good job with this.

I also have a question about your current model. How is this different than a 2-week free trial?