[vec]

I'm the same way. My instinctive reading of a 5 star system maps it onto a bell curve. So if I received exactly the service I expected, with zero complaints, that's obviously a 3 out of 5. 5 stars means two standard deviations above my expectations. It feels to me like a company that gets nothing but 4 and 5 star reviews should be taking issue with their marketing department for setting expectations way too low.

But in an Uber, giving less than a perfect score can get someone fired. So it's 5 stars unless the driver literally spits on me, and then it might be 5 stars and a complaint. Anything lower than a 5 star rating feels unethical, like stiffing a waiter on a tip.

What I can't figure out is how this is of any use to Uber. They have created a "metric" where a large chunk of their customers regard answering honestly as a social faux pas, at best, so what do they think they're measuring?