But decreasing the average usage of customers, despite fixing maximum will mean profit. If somehow video sites get blocked, the average internet usage will very likely drop down many fold.
> Pissing off customers has many failure points.
Without video many people could just stick with their cellphone bandwidth and drop their cable plan entirely.
Congratulations, you have just made anti Net Neutrality argument.
Could you expand on this a bit? I haven't heard this argument, and I just listened to a pretty long conversation with FCC Chairman Pai (on the Fifth Column podcast, if you're interested). His argument was that it will reduce the burden on small ISPs, which would then pop up everywhere, creating a pro-consumer competitive market. (Which is either magical thinking or just disingenuous, but that was his argument, such as it was.)
"Pissing off customers has failure points" is the core of the anti-NN arguments. There's no need to regulate what ISPs can do with the traffic - if they slow down access to some websites, or stop providing access to some of them or increase prices on the access of the "entire internet", then the customers would go to competitors who do not impose such restrictions.
What competitors? Many Americans have access to one ISP, and if they have access to more than one, it's often a false choice (DSL v Cable, e.g.) where the speeds are not comparable. I live in Chicago, the third most populous US city, and I have access to only AT&T and Comcast. I've searched for alternatives, but RCN isn't allowed to service my area for some reason, WOW! doesn't serve my area. So I'm stuck with Comcast. AT&T is completely insufficient for my needs, so if I don't like Comcast (which I do not, at all) what do I do?
That's a different argument from Net Neutrality. What you should argue for is that localities cannot interfere with IP traffic via franchising the rights to provide telecom/cable services.
Of course, that’s assuming that competitors will pop up to do that. Sadly, the airline, cable, cellular plan and ISP industries have all demonstrated that oligopolies are alive and well - you can bet that ISPs will use the new income from enhanced market segmentation to shut out competitors, not improve their service.
An ISP can leach off of internet traffic by shaping it so say Netflix is limited to low quality. But, that doesn't not mean they can simply block it without getting into issues. The problem is as demonstrated by China simply degrading websites bandwidth is is massive leverage.
Without video many people could just stick with their cellphone bandwidth and drop their cable plan entirely.