[haliax]

This isn't a solution by any stretch but I am curious, what's the stop me using a VPN provider (or an EC2 tunnel, etc) and tunneling all my traffic to prevent slowdowns?

Yes, the ISP could throttle anything they don't recognize, but that seems incredibly risky, given that VPNs are used widely across enterprises in the US, and degrading people's work internet seems like a really terrible idea...

[HugoDaniel]

That could work on the "slow" option. The thing is that they will make money by forcing you to pay for what you want to see (not by forcing you to pay in their "everything" package).

Say you buy their "netflix" package. Then you won't even be able to turn on your VPN because you will only be allowed to watch netflix.

Now here is the deal: this kind of business model they are forcing does not work on the current switching model of the internet (but does on the phone/tv), because you can circumvent it down on the stack. Either by setting up a fake netflix server and/or forcing the routing table on your own machine, or some other kind of weird tunneling/workaround with packets to a supposed netflix server. Net neutrality is a hoax.

[droidist2]

But doesn't the ISP know what the Netflix servers' IP addresses are? How could you fake a Netflix server?