[dkokelley]

There's one part of the article that states:

"Instead of getting caught up on the idea of creating the perfect product, settle for an okay one."

As hackers and creators here, I think we'll have a hard time getting over that point. The suggestion to release early can sort of apply here, but the goal is to build something better and better - perpetual improvement, and settling into the mindset of "why make it perfect when I can make it cool" is probably not the best startup advice.

Still, the moral of the story is still a great take away. When doing any sort of sales, be it to customers or investors, sell the benefit, not the features. People don't don't want A/C, they want comfort.

I loved the marketing thought put into this article. It really makes it easier to get into a consumer's mind.