[sindaccos]

There are few things come to mind:

1. Is it necessary to setup a company and accounting procedures before you even make your first sale?

2. I think this is a great game, however the failure to launch is rooted on marketing: not enough marketing research, tweeting and emailing publishers are not enough. Who is your ideal customer? Where do they spend their time at? What features distinguish you from other competitors?

You can PM me for pro bono advice regarding digital marketing, it is far from too late.

[ftlio]

> it is far from too late.

Even if it's too late for the game, which does seem unlikely for at least some kind of ROI, it doesn't seem too late for the author in any capacity. People go way further past the brink than the author has yet to and recovered just fine. Staring down the barrel of insolvency is like a right of passage for creative work. Some people are luckier than others for not even thinking of it that way ('stupid') or just crazy ('high risk tolerance'). Hell, plenty of people go multiple rounds. Don't let the fear stop you from making moves.

[thisisit]

I think this post itself is a good marketing tactic.

Btw, any books/courses you recommend on digital marketing specially related to blogging?

[dejv]

1. in most countries you have to do that before you start making any money. But that could be as simple as sole proprietorship which usually have minimum accounting burdens.

[Laaas]

I am very sure that you don't need to setup a company before releasing a game.

[dingo_bat]

Especially if it's just a single dev working on it. You can just sell it without making a company.