[wturner]

Summary:

if you are an artist performing live shows and you are interested in building a cult of followers you can do so, and no one will stop you. If your performances and merchandise fees break through a threshold of profitability, you are designated a success. You can use digital tools like YouTube and Facebook to do this, but engagement is low. There are new companies and digital tools that are building engagement by facilitating addiction and game mechanics to make artists money. Record companies are bad, and they are not the way forward.