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by creaghpatr
3136 days ago
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Very interesting article- I do think Chance the Rapper is an outlier but still a potentially repeatable business model for the 'next' star. Interestingly it requires the artists to be digital/business savvy which may select for those artists over those with better music, but that's always been the case to an extent. |
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Recently it seems to be the path to success as a hip hop artist, not the outlier case. Beyond Chance look at 21 Savage (who blew up before he signed to Epic), Lil Peep, hell, even Run the Jewels is independent.