Google doesn't need to care. They can out purchase speed tiers/entire ISP's to make their services extremely favorable/speedy to use or just out right prevent competition in certain areas. They own the biggest ad network in the world. This will be in their favor.
Funny how libertarian mythology doesn't really hold up to even the most basic of game theory applications.
Their biggest and most lucrative service is search. What if I click a link in google's search result and my ISP refuses to take me there? Or does it work differently?
Not really google's problem. You've done what they wanted you to do. Search! The problem will most likely exist on any other search engine at that point -- if you care to use them in the first place.
More and more we need to stop thinking of a lot of these SV giants as some kinds of liberal bastions that care about the internet and free speech.
They are fortune 500 companies that ONLY care about their bottom line. Every now and then, the bottom line accidentally aligns with the public good (like spectrum auctions).
Removal of Net Neutrality benefits the largest players. Which is also why Americans sure as dawn will lose it with their current legally corrupt political system.
Funny how libertarian mythology doesn't really hold up to even the most basic of game theory applications.