> Why would an ISP want to prevent some small, unrelated startup from gaining exposure?
Once the startup takes all the risk to demonstrate market demand, the ISP can come in with their own offering and use the ISP monopoly to destroy the competition.
It sounds like you aren't a fan of how Google and Facebook operate from that comment; I don't think allowing _more_ companies to act like that is a very good remedy to that problem
Google was a small, unrelated startup for a long time. Google Fiber was a real threat to the ISPs, but they already had a lock on municipalities and states. Some new upstart might find a way through that. Why risk it when they can just keep them from gaining traction in the first place?
Once the startup takes all the risk to demonstrate market demand, the ISP can come in with their own offering and use the ISP monopoly to destroy the competition.