[GSimon]

It seemed right to me. How many industries do you see people on social media, usually start-ups, talking big game about their daily grind and how much involved they are in the work. Many times these individuals are just starting and while they're hustling now they're probably not going to last 'hustling' at their current rate. If you're busy talking about the hustle and not actually hustling you might just be hyping your shit up to people to make your new business work.

A hustler doesn't necessarily aim to con people but they con themselves into thinking what they're doing is more groundbreaking than it is.