[jevgeni]

I feel this is painfully banal. I know that it is industry best practice, but still.

It is pretty transparent when somebody is writting to me to sell something and I care less about that text instinctively. I don't care what the copywriter wants, I care about what I want. I don't care about your sales or conversion rates, I'm solving my problems. Going through all the desperate fluff is just too bothersome.

Oh what's that, you've figured out how to put my first name into the first sentence? We know how templates work, that doesn't make it more personal.

Oh you use fancy designs and flashy graphics? How does that bring me closer to my goals?

Etc., etc.

A short, valuable, plain text is more important to me than all the fancy vacuous copy in the world.

[wmeredith]

Eh, I️ feel you, but we are outliers. I️ suspect the same of most people on this board. All this stuff works better than not, MOST of the time.

[siddharthdeswal]

> I don't care what the copywriter wants, I care about what I want. I don't care about your sales or conversion rates, I'm solving my problems.

Isn't that exactly what she's saying? Seems like you're not an outlier after all.