[peterwwillis]

You need inspiration to cook a vegetable?

[tertius]

Not everyone is aware of what's on season or how easy those things are to prepare in a way that would satisfy picky Americans.

So yes, every bit helps.

[dominotw]

We wouldn't be having a obesity epidemic if that wasn't the case.

[peterwwillis]

I wouldn't say it's inspiration that's lacking. It has more to do with the fact that vegetables are more expensive and harder to get than junk food, and the contents of said junk food, combined with factors like time and cultural trends, and of course education.